Not enough people do facepulls. Period.
Facepulls and their variations are in most of my client workouts because they are a great way to strengthen the upper back and rear shoulder muscles.
Which helps to undo some of the damage from sitting at desks, watching TV, too many pressing exercises in the gym, and general life which results in that rounded shoulder posture.
Whilst I'm demonstrating this exercise with resistance bands, you can also perform this on a cable machine using the rope attachment.
I generally recommend keeping the reps higher for these exercise. If the weight is too heavy, the focus shifts from the working muscles onto not letting the cable machine / bands face plant you into whatever they are attached to.
This is my, mostly, Personal Trainer musings and information which I hope you'll find helpful!